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StorySelling

I was observing in a multi-doctor oral surgery practice, and they had lined up several new patient exams for me to see that day. The first doctor that I observed clearly and succinctly stated to the patient, “You’re going to need an implant to replace that tooth.” The second one took a different approach. One I call StorySelling. “Tracy, you …

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The Stories of Our Lives

Storytelling, or StorySelling, as I like to refer to it in business, is one of the best business tools in your arsenal if you are a leader, trainer, or speaker to communicate a message with passion, feeling, and meaning.  Stories connect your team, clients, and audiences to the emotional “why” in the message you’re trying to get across.  Stories can …

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The Story Behind the Vision

I’m currently planning our annual LionSpeak team retreat, and as I revisited my vision for the future to share with the team, it occurred to me that while I have shared my view of the future with them before, I’ve never actually shared the past that brought me to it. Do they even know the LionSpeak story? How I got here? Why I …