Do you, someone on your team, or maybe even your entire team hate the idea of selling? If you do, you’re not alone, especially in healthcare and other service-related industries like consulting, speaking, and training! But what if I told you there was an easy way to make sales without ever “selling”? What if it was as simple as training …
Matchmaking
“Matchmaker, Matchmaker, make me a match, find me a find, catch me a catch…” Those famous lyrics from the musical, Fiddler on the Roof, haunted me 10 years ago when Tom and I were looking for our wedding venue. We had four very different experiences at the places we visited, all providing more evidence to me that most of us …
Selling Hope
Charles Revlon, founder of Revlon Cosmetics, was once quoted as saying, “In the factory, we make cosmetics. In the store, we sell hope.” Recently, while observing in a high-profile dental office, I listened to a dentist present a very large treatment plan to a man in his late 60’s. The man had not been to a dentist in 15 years …
