“Tell someone that everything will be great and they’re likely to either shrug you off or offer a skeptical eye. Tell someone they’re in danger, and you have their undivided attention.” This is a quote from Morgan Housel, bestselling author of The Psychology of Money, as he explains our seduction with pessimism in today’s media-frenzied world. On this Monday morning, …
Selling Hope
Charles Revlon, founder of Revlon Cosmetics, was once quoted as saying, “In the factory, we make cosmetics. In the store, we sell hope.” Recently, while observing in a high-profile dental office, I listened to a dentist present a very large treatment plan to a man in his late 60’s. The man had not been to a dentist in 15 years …
