Katie Beckley graduated from the University of Baltimore with a law degree. She came to it naturally as her parents and grandparents were steeped in business and law backgrounds and founded a major department store in Maryland. It was in her blood but not in her soul. By her third year in law school, she realized she was much more drawn to other fields such as gemology, psychology, and spirituality. She took a job at Tiffany and Company’s flagship store in NYC where she learned a ton about their fabulous formula for success in business. From there, she launched her own luxury designer jewelry business. She had all the right components for success: courage, drive, business smarts, negotiation skills, and legal knowledge, but it was her ability to listen to her intuition, she says, that really propelled her into her ultimate passion and career.
Katie is now the co-founder of Awaken the Peace, a custom jewelry company which creates “wearable wellness” through its high-vibration gemstones, metals, and minerals. The idea for the company originated from an assignment she was given while studying for her master’s degree in Spiritual Psychology where she aligned with the work of Dr. David Hawkins and Dr. Masaru Emoto on the effects of energy from natural metals and gemstones on the human body.
The company caught my eye recently when I read this statement in an interview article with Katie: “Everything is energy. We are made of nothing but energy. And everyone has a unique energy vibration. The more energy, the higher the vibration. The higher the vibration, the more light. This is the light you feel, and sometimes see, when a fully-realized, fully-alive person walks into a room. There’s no mistaking it. Awaken the Peace is about that energy. It’s about raising that vibration. It’s about increasing light. It’s about upliftment, joy, love, peace, and safety. We sell from the heart rather than from fear. Our products are genuine and authentic. Our intention is always to deliver from a place of high vibration, where we, clients and employees alike, can be aligned with our highest selves.”
Whether you buy this idea as a retail product or not, you have to admit that the vision and value statement of the founder of the company is compelling. It’s stated with such clarity and inspiration, and we know these are the cornerstones to creating the same for your team and your clients.
If you want your team to:
• buy-in fully to your purpose and vision
• feel and speak passionately about what you’re providing your clients
• feel rock-solid about the value of the fees you charge,
then you’ve got to be able to communicate that message with the same clarity and inspiration that Katie does… to your team and ultimately through them to your clients.
There can be no doubt, no question, and no ambiguity about your love for the profession, pride in your product, passion for the service, and your joy in the work. None.
I remember once hearing my friend, Ian McKelvie, founder of the transformational leadership company, Becauz, kindly but clearly scold a team member who had made an off-handed, condescending remark about a client at a group happy hour after a client event. He said, “Wait just a minute. I can’t allow that here. We are a company that stands for people’s greatness… most especially our clients. And most of them come to us because they are hurting and doing things badly. They’ve put their trust in us, and they deserve our compassion and highest level of energy on their behalf at all times… in front of them and behind their backs at happy hour. My expectation is that all of us will hold ourselves to that standard at all times.” You could have heard a pin drop…followed by a toast to greatness within us all.
This is a leader following and living their vision and passion. This a person who creates clarity and inspiration with their team and with their clients. This is who we should all aspire to be.
Here’s to your best week ever, being the living, breathing proof of your vision in everything you do and say.
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This week we are recycling a favorite MMS. Our new subscribers will enjoy Katherine’s story and the lessons she took from the experience. And to all of our MMS readers who have been loyal subscribers from the beginning… you’ll remember why we love seeing the world of business and life through the eyes of The Lioness.
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“Everything is energy and that’s all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics.”
~~ Albert Einstein