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StorySelling

I was observing in a multi-doctor oral surgery practice, and they had lined up several new patient exams for me to see that day. The first doctor that I observed clearly and succinctly stated to the patient, “You’re going to need an implant to replace that tooth.” The second one took a different approach. One I call StorySelling. “Tracy, you …

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The Speaker You Never Forget

I wanted to be the speaker they would never forget. But God, I was nervous. I was waiting to take the stage to deliver one of my very first keynote addresses before a very prestigious organization in my industry. How would I do? How would I perform? What if I embarrassed myself? What if I forgot my first few lines? …

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The Stories of Our Lives

Storytelling, or StorySelling, as I like to refer to it in business, is one of the best business tools in your arsenal if you are a leader, trainer, or speaker to communicate a message with passion, feeling, and meaning.  Stories connect your team, clients, and audiences to the emotional “why” in the message you’re trying to get across.  Stories can …