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Phischon for the Extraordinary

Too often today, we have either a substandard experience with those we do business with or, at best, an ordinary and unremarkable one. It’s rare to experience an excellent interaction and those that could be rated extraordinary are few and far between. That’s the bad news. The good news? It’s pretty easy to stand out in this crowded environment of …

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Making Business Easy

I love shopping on Amazon and I adore using Netflix for my movies and shows. I’m a frequent Uber patron and a huge fan of CLEAR to scoot past security lines at major airports. I hardly ever actually go to the bank anymore because of the ease and convenience of Chase Bill Pay and Deposit by Phone. All of these …

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All Things Being Equal

I’ll probably only buy one white rat for a 10-year-old boy in my entire life. Primarily because I don’t intend to have another 10-year-old boy nor another caged white rat if I don’t absolutely have to. Because of that, it doesn’t really matter that I feel one way or the other about the person who made that sale to me. …